Initially an online beauty retailer, Glossier (franco-phonetically pronounced glo-see-eh) now beckons fans to its brick-and-mortar flagship, where the queue regularly runs beyond the Lafayette St storefront. Once inside, ascend red quartz stairs to the rosy, high-sheen showroom awash with Insta-worthy aesthetics like diffuse light, polished concrete, pale-pink plaster and cushy banquette seating that resembles red lips.
Swoon over shades of makeup at cylindrical podiums with ribbed tops, then head to the 'wet bar,' where you can play with skincare testers displayed on cube shelves over dark slate sinks. The brand's 'cloud paint' cheek stain even has its own concept room, where you can snap selfies with human-sized sculptures of the product that playfully topple along the mirrored walls.
Place card-only orders with iPad-toting sales associates in blush-pink boiler suits, and pick them up about 10 minutes later at the counter on the way out. You'll see your swag descend from HQ upstairs via a space-age, vertical conveyor belt that drops a clear bag containing the brand's iconic, rosy-pink bubblewrap envelopes stuffed with your goodies.