The double meaning of this shop's name (HI = Hawaii) is a fun introduction to its range of T-shirts and hats, which sport hip and upbeat slogans as well as Maui and Hawaiian themes. T-shirts are made from a mix of organic cotton, recycled water bottle and Modal, a soft, cellulose-fiber fabric.
Owner John Edellstein came up with the name after someone told him they liked him, and he's wanted to spread the positivity ever since.