Sabor Guijuelo

You could pick any of the shops around town selling embutidos (cured meats), but this excellent little place is just a stone's throw from the Plaza Mayor and the tourist office. Pick up a sliced, prepackaged jamón ibérico de bellota en lonchas (ham made from acorn-fed pigs) for around €10 and you'll quickly realise what all the fuss is about.