Wowfactor Stay

Top choice in Seoul


The husband-and-wife team who converted this house have keen design sensibilities. K-Pop-fanatic Jacqueline chooses photogenic, homey decor and cooks delightful Korean breakfasts designed to wow on social media. Colour-themed studios are chic, with premium bedding, and all have their own modern bathroom. It's a few blocks from Hongdae's epicentre of shopping and bars, but within a quiet garden.


Lonely Planet's must-see attractions

Nearby Seoul attractions

1. War & Women's Human Rights Museum

0.13 MILES

In Korea the survivors of sexual slavery by the Japanese military during WWII (known euphemistically as 'comfort women') are respectfully called halmoni …

2. KT&G SangsangMadang

0.38 MILES

Funded by Korea’s top tobacco company, this visually striking building is home to an art-house cinema, a concert space (hosting top indie bands) and…

3. Gyeongui Line Forest Park

0.39 MILES

This 6.3km park, named for the former Gyeongui Line (on which it was built), is a narrow, long green space that runs along the discarded railroad tracks…

4. Gyeongui Line Book Street

0.56 MILES

This extension of the Gyeongui Line Forest Park is a book-themed pathway of bookshops housed in train-carriage-like containers. The street commemorates…

5. Modern Design Museum

0.62 MILES

The items displayed on the two floors of this small museum trace the history of modern design in Korea from the 1880s to contemporary times. Not much is…

6. Wau Park

0.63 MILES

On this hillside park, there are walking trails lined with wildflowers, as well as basketball and badminton courts and other fitness facilities, all well…

7. Jeoldusan Martyrs' Shrine

0.93 MILES

Jeoldusan means ‘Beheading Hill’ – this is where up to 2000 Korean Catholics were executed in 1866 following a royal decree, most thrown off the high…

8. Seonyudo Park

1.33 MILES

A former water-filtration plant on an island in the Han River has been transformed into this award-winning park. The old industrial buildings have been…