Wowfactor Stay

Top choice in Seoul


The husband-and-wife team who converted this house have keen design sensibilities. K-Pop-fanatic Jacqueline chooses photogenic, homey decor and cooks delightful Korean breakfasts designed to wow on social media. Colour-themed studios are chic, with premium bedding, and all have their own modern bathroom. It's a few blocks from Hongdae's epicentre of shopping and bars, but within a quiet garden.


Lonely Planet's must-see attractions

Nearby Seoul attractions

1. Seokjojeon

3.11 MILES

A good example of Deoksugung's potpourri of contrasting architectural styles, the grand neoclassical-style Seokjojeon was designed by British architect GR…