The flagship store of this Korean cosmetics brand specialises in organic skin products and essential oils using germinated sprouts.
Primera
Myeong-dong & Jung-gu
Lonely Planet's must-see attractions
1.17 MILES
Like a phoenix, Seoul’s premier palace has risen several times from the ashes of destruction. Hordes of tourists have replaced the thousands of government…
1.22 MILES
The World Heritage–listed Changdeokgung is the most beautiful of Seoul's five main palaces. You must join a one-hour guided tour to look around. English…
1.91 MILES
Amid the celebrity-owned apartments on the leafy southern slope of Namsan is Korea's premier art gallery. Beautifully designed and laid-out, it balances…
19.76 MILES
The World Heritage–listed fortress wall that encloses the original town of Suwon is what brings most travellers to the city. Snaking up and down Paldal…
0.53 MILES
One of Seoul's five grand palaces built during the Joseon dynasty, Deoksugung (meaning Palace of Virtuous Longevity) is the only one you can visit in the…
2.69 MILES
This vast and imposing concrete slab of a museum takes visitors on a fascinating journey through Korea's past from prehistory all the way to the Korean…
9.11 MILES
Granite-peak-studded Bukhansan National Park's sweeping mountaintop vistas, maple leaves, rushing streams and remote temples draw over 5 million hikers…
1.82 MILES
This huge museum documents the history of the Korean War (1950–53) using multimedia exhibits and black-and-white documentary footage, along with artefacts…
Nearby Myeong-dong & Jung-gu attractions
0.18 MILES
Built in 1912, and an outstanding example of Japanese colonial architecture, the old Bank of Korea now houses a reasonably interesting exhibition on the…
2. Myeong-dong Catholic Cathedral
0.2 MILES
Go inside this elegant, red- and grey-brick Gothic-style cathedral, consecrated in 1898, to admire the vaulted ceiling and stained-glass windows. The…
0.27 MILES
You could spend all day in this swarming night-and-day market and not see it at all. The largest market in Korea, each section has hundreds of stalls,…
0.33 MILES
Up the hill on the way to the cable car you’ll find this museum and cinema devoted to cartoons and animation from Korea and beyond. It's part of a whole…
0.38 MILES
Seoul Plaza, fronting City Hall, is the scene for events and free performances most nights during summer, as well as an outdoor ice-skating rink for a…
6. Gungisi Relics Exhibition Hall
0.39 MILES
Head down to the basement of City Hall to this glassed-in archaeological site displaying items dating from the Joseon dynasty unearthed during excavation…
0.39 MILES
Head down to City Hall's basement to reach Citizens Hall, a multipurpose space with an interesting mix of multimedia art exhibitions, design shops and a…
0.4 MILES
Opened in 2012, the Seoul Metropolitan Library is within the original City Hall's Renaissance-style building, constructed in 1926, that's fronted by a…