A luxe spin-off of the Paris Baguette chain, Passion 5 is the Rolls-Royce of Korean bakeries, offering a Fortnum & Mason–like experience as you wander the gleaming arcade past a sea of perfect pastries, cakes, handmade chocolates, house-baked breads, bulgogi sandwiches and much more. It has a cafe too and seating throughout the complex.
Passion 5
Top choice in Itaewon & Yongsan-gu
Lonely Planet's must-see attractions
3.08 MILES
Like a phoenix, Seoul’s premier palace has risen several times from the ashes of destruction. Hordes of tourists have replaced the thousands of government…
2.88 MILES
The World Heritage–listed Changdeokgung is the most beautiful of Seoul's five main palaces. You must join a one-hour guided tour to look around. English…
0.11 MILES
Amid the celebrity-owned apartments on the leafy southern slope of Namsan is Korea's premier art gallery. Beautifully designed and laid-out, it balances…
18.04 MILES
The World Heritage–listed fortress wall that encloses the original town of Suwon is what brings most travellers to the city. Snaking up and down Paldal…
2.36 MILES
One of Seoul's five grand palaces built during the Joseon dynasty, Deoksugung (meaning Palace of Virtuous Longevity) is the only one you can visit in the…
1.58 MILES
This vast and imposing concrete slab of a museum takes visitors on a fascinating journey through Korea's past from prehistory all the way to the Korean…
10.68 MILES
Granite-peak-studded Bukhansan National Park's sweeping mountaintop vistas, maple leaves, rushing streams and remote temples draw over 5 million hikers…
1.36 MILES
This huge museum documents the history of the Korean War (1950–53) using multimedia exhibits and black-and-white documentary footage, along with artefacts…
Nearby Itaewon & Yongsan-gu attractions
1. Leeum Samsung Museum of Art
0.11 MILES
Amid the celebrity-owned apartments on the leafy southern slope of Namsan is Korea's premier art gallery. Beautifully designed and laid-out, it balances…
0.42 MILES
Accessed from the Southern Namsan Circuit or via a pedestrian bridge over the road from near the Grand Hyatt is the Namsan Botanical Garden. The 59m2 are…
0.43 MILES
Its twin minarets rising tall and resplendent over 'Halal Hill', Seoul's impressive mosque, which opened in 1976, caters primarily to the Arabic, Asian…
0.45 MILES
Held on the last Saturday of each month, this market attracts hundreds of shoppers to Usadan-ro on top of Itaewon Hill, where local artists sell their…
5. Itaewon Bugundang History Park
0.68 MILES
Even longtime residents of Itaewon might be surprised if you tell them that it is indeed possible to find historical relics in the heart of the…
1.04 MILES
Beloved by locals as a place for exercise, peaceful contemplation and hanging out with loved ones, Namsan was a sacred shamanistic spot when the Joseon…
1.15 MILES
The iconic N Seoul tower (236m), atop the city’s guardian mountain Namsan, offers panoramic views of this immense metropolis from its observation deck…
1.16 MILES
Near the summit of Namsan you can see the Bongsudae, a smoke-signal communications system used for 500 years to notify the central government of urgent…