Tatyana Parfionova was the first St Petersburg designer to have her own fashion house back in 1995, when New Russians turned up their noses at anything that was not straight from Paris or Milan. Now this local celebrity showcases her stuff at her Nevsky pr boutique, where you’ll find her striking monochromatic prêt-à-porter designs as well as her famous scarves.
Each scarf is an extraordinary work of art – one of a kind, made from silk and elaborately hand-embroidered in a painstaking process that takes three to four months (with prices from R179,000). Less expensive in-store items include shoes, pillowcases and duvet covers.