The first hotel in the Standard chain brings fun, cool and hipster sass to the Sunset Strip. Behind its undulating, mid-century facade, a shagadelic lobby leads to sizable rooms with balconies, minimalist furniture and pops of color (such as Warhol poppy-print curtains). On summer weekends, the pool rocks amid a cobalt-blue Astroturf deck and views across the LA basin.

The AC control in your room reads 'blow, hard, harder, stop.' The hotel offers local gym, yoga-studio and fitness-boot-camp discounts.

Events might include poetry readings or movie screenings, and off the lobby are the chill Cactus Lounge and the Croft Alley restaurant, with its retro coffeehouse vibe. Even the gift shop is fun.

Parking is $42.


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