the White, Santorini

Fira


This small fashion boutique, run by designer Sophia Hatzigeorgiou, draws inspiration from Santorini's unique landscapes, colours and lifestyle. The clothing is hand-sewn in Greece and, as the name suggests, collections feature plenty of options in white. There's a second store out at Kamari Beach.


Lonely Planet's must-see attractions

Nearby Fira attractions

1. Archaeological Museum

0.09 MILES

Near the cable-car station, this museum houses a few impressive finds from Akrotiri and Ancient Thira, such as vast amphorae and painted oil burners…

2. Orthodox Metropolitan Cathedral

0.13 MILES

Sitting prominently on the caldera edge in Fira, the Orthodox Cathedral can be seen from many parts of Santorini. Built in 1827, it was badly damaged in…

3. Catholic Cathedral

0.15 MILES

The peaceful Catholic Cathedral of Santorini, dedicated to St John the Baptist, is off the standard tourist route and well worth seeking out. The church…

4. Gyzi Megaron

0.18 MILES

At the north end of Fira, this museum displays fascinating before-and-after photographs of the 1956 earthquake, along with centuries-old maps of the…

5. Museum of Prehistoric Thera

0.19 MILES

Opposite the bus station, this well-presented museum houses extraordinary finds excavated from Akrotiri, which has been settled since neolithic times…

6. Old Port

0.21 MILES

Sitting 220m below Fira – three minutes by cable car, or 587 steps by foot – the Old Port, also known as Fira Skala, is now mainly used by cruise ship…

7. Skaros Rock

1.13 MILES

From Imerovigli, a sign points west for the track to Skaros, the conical peninsula jutting out into the caldera. Not only geologically interesting, it is…

8. Wine Museum

2.29 MILES

At the Koutsoyannopoulos Winery en route to Kamari, this slightly kitsch but fun museum in a traditional canava (winery) depicts the traditional…