This small fashion boutique, run by designer Sophia Hatzigeorgiou, draws inspiration from Santorini's unique landscapes, colours and lifestyle. The clothing is hand-sewn in Greece and, as the name suggests, collections feature plenty of options in white. There's a second store out at Kamari Beach.
the White, Santorini
Fira
Lonely Planet's must-see attractions
4.64 MILES
First settled by the Dorians in the 9th century BC, Ancient Thira consists of Hellenistic, Roman and Byzantine ruins and is an atmospheric and rewarding…
0.19 MILES
Opposite the bus station, this well-presented museum houses extraordinary finds excavated from Akrotiri, which has been settled since neolithic times…
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2.83 MILES
This atmospheric gallery is on the way to Kamari, in Argyros Canava, one of the oldest wineries on the island. The walls and niches of the wine caverns…
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25.72 MILES
A flight of whitewashed steps leads to the fortified monastery of Moni Zoödohou Pigis, high above the Kastro. Originally built as a women’s monastery in…
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22.56 MILES
Head up the alleyway behind Sally's Rooftop Garden and then proceed upwards by trial and error, along cracked steps and through ancient archways, and…
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5.49 MILES
One of Santorini's prettiest beaches, this secluded southwestern cove, surrounded by cliffs, is only reachable by boat.
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29.4 MILES
One of Folegandros' loveliest beaches, the Katergo Beach cove is great for sunbathing, though swimming to the nearby islet is not recommended due to…
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5.97 MILES
If you want to watch the greatest free show on earth (the sunset!) in seclusion, well, you're out of luck. Word is out, and you will be joined at the tip…
Nearby Fira attractions
0.09 MILES
Near the cable-car station, this museum houses a few impressive finds from Akrotiri and Ancient Thira, such as vast amphorae and painted oil burners…
2. Orthodox Metropolitan Cathedral
0.13 MILES
Sitting prominently on the caldera edge in Fira, the Orthodox Cathedral can be seen from many parts of Santorini. Built in 1827, it was badly damaged in…
0.15 MILES
The peaceful Catholic Cathedral of Santorini, dedicated to St John the Baptist, is off the standard tourist route and well worth seeking out. The church…
0.18 MILES
At the north end of Fira, this museum displays fascinating before-and-after photographs of the 1956 earthquake, along with centuries-old maps of the…
5. Museum of Prehistoric Thera
0.19 MILES
Opposite the bus station, this well-presented museum houses extraordinary finds excavated from Akrotiri, which has been settled since neolithic times…
0.21 MILES
Sitting 220m below Fira – three minutes by cable car, or 587 steps by foot – the Old Port, also known as Fira Skala, is now mainly used by cruise ship…
1.13 MILES
From Imerovigli, a sign points west for the track to Skaros, the conical peninsula jutting out into the caldera. Not only geologically interesting, it is…
2.29 MILES
At the Koutsoyannopoulos Winery en route to Kamari, this slightly kitsch but fun museum in a traditional canava (winery) depicts the traditional…