W London Leicester Square

The West End

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Everything at zany W has been designed to within an inch of its life – from the disco balls spelling out the floor numbers to the curved walls and furniture, to the cartoon cushions and the desk-cum-double-sink at the guest room entrance. The bold, retro red-and-gold themed decor is camp, but the 192-room W is more sophisticated than that.

There's a great in-house spa called Away and the fabulous Revolve Bar overlooking Leicester Sq and boasting the world's largest disco ball. `Normal gets you nowhere', the neon sign above tells us.

Lonely Planet's must-see attractions

  • The Long Walk, the pathway leading to Windsor Castle is 2 1/2 miles long.

    Windsor Castle

    20.5 MILES

    The world’s largest and oldest continuously occupied fortress, Windsor Castle is a majestic vision of battlements and towers. Used for state occasions, it…

  • Westminster Abbey.

    Westminster Abbey

    0.79 MILES

    A splendid mixture of architectural styles, Westminster Abbey is considered the finest example of Early English Gothic. It's not merely a beautiful place…

  • Tate Modern museum on the southern bank of the River Thames.

    Tate Modern

    1.41 MILES

    One of London's most amazing attractions, Tate Modern is an outstanding modern- and contemporary-art gallery housed in the creatively revamped Bankside…

  • London Natural History Museum

    Natural History Museum

    2.18 MILES

    With its thunderous, animatronic dinosaur, riveting displays about planet earth, outstanding Darwin Centre and architecture straight from a Gothic fairy…

  • St. pauls cathedral with red double decker bus in London, United Kingdom

    St Paul's Cathedral

    1.45 MILES

    Sir Christopher Wren’s 300-year-old architectural masterpiece is a London icon. Towering over diminutive Ludgate Hill in a superb position that's been a…

  • The Tower of London

    Tower of London

    2.4 MILES

    Few parts of the UK are as steeped in history or as impregnated with legend and superstition as the titanic stonework of the Tower of London. Not only is…

  • Dusk view of Shakespeare's Globe Theatre on the banks of the River Thames in London

    Shakespeare's Globe

    1.5 MILES

    Seeing a play at Shakespeare's Globe – ideally standing under the open-air "wooden O" – is experiencing the playwright's work at its best and most…

  • Great Court, British Museum, Bloomsbury, London, England, United Kingdom, Europe

    British Museum

    0.61 MILES

    With almost six million visitors trooping through its doors annually, the British Museum in Bloomsbury, one of the oldest and finest museums in the world,…

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Nearby The West End attractions

1. Chinatown Gate

0.02 MILES

Northwest of Leicester Sq but a world away in atmosphere, this grand tile-roofed and red-pillared gate marks the entrance into Chinatown. Although not as…

2. Leicester Square

0.07 MILES

Surrounded by cinemas that host regular film premieres (if you're there at the right time, there will be crowds by the red carpet), Leicester Sq is a…

3. Piccadilly Circus

0.13 MILES

Architect John Nash had originally designed Regent St and Piccadilly in the 1820s to be the two most elegant streets in London but, restrained by city…

4. Eros Statue

0.14 MILES

At the centre of Piccadilly Circus stands the famous statue (Alfred Gilbert, 1893) called Eros but actually modelled on Anteros, his twin brother. To add…

5. National Portrait Gallery

0.19 MILES

What makes the National Portrait Gallery so compelling is its familiarity; in many cases, you will have heard of the subject (royals, scientists,…

6. Soho

0.19 MILES

In a district that was once pastureland, the name Soho is thought to have evolved from a hunting cry. While the centre of London nightlife has shifted…

7. National Gallery

0.21 MILES

With more than 2300 European masterpieces in its collection, this is one of the world's great galleries, with seminal works from the 13th to the mid-20th…

8. Trafalgar Square

0.24 MILES

Opened to the public in 1844, Trafalgar Sq is the true centre of London, where rallies and marches take place, tens of thousands of revellers usher in the…