Seenspace is Thailand's first beachfront mall and word is still getting out. A trendy layout of concrete walls and open-air areas comprise food stands and air-conditioned havens, like Isan eatery Der. Most visitors are drawn in by the beach club Oasis, with its photogenic beanbags and infinity pool.
There's much more food than shopping at the moment, with the exception being the slick designer store Seek35. There is also a boutique hotel upstairs.