If you don't know your Beni Ourain from your boucharouite (rag rug made from recycled cloth), this is the place to come. The extremely knowledgeable Mustapha has been working with Moroccan carpets for 35 years and specialises in top-quality, vintage pieces from around the country. It's a no-pressure experience and prices are fair but there's always some wiggle room. Antique textiles and pottery are downstairs.
Galerie Jama
Top choice in Essaouira