Okayama has been Japan's denim capital since the 1970s, and Kurashiki's textile heritage lives on in vintage-styled denim, especially in this quirky lane of popular Japanese clothing brands. Denim fanatics should come for the denim-hued ice-cream, burgers (¥350) and steamed buns – all tinted with natural blue dyes. Even the benches and bathroom are jeans-inspired.
Kurashiki Denim Street
Western Honshū