Neapolitans from across the city revere this light, upbeat pastry shop for its fiocco di neve (snowflake), a soft, small brioche, dusted in icing sugar and packed with a deceptively light, vanilla-scented filling of ricotta and Italian pastry cream. While it is Poppella's undisputed highlight, you'll also find all the usual suspects, from rum-soaked babà to creamy cannoli pimped with glacé cherries.
The coffee is respectable, with seating available for a sit-down sip and nibble.