Hard Rock Hotel

The West End


Let the inner guitarist in you strum loud and free in this hotel refashioned from the landmark Cumberland that is 100% dedicated to rock and roll. Part of the eponymous bar/restaurant/shop chain, the 900-room hotel has a hangar-sized lobby crammed with rock artefacts – including Freddy Mercury's piano, a Jimi Hendrix guitar, a frock worn by Taylor Swift and Madonna's jacket.

And the guitar for that inner guitarist? They're available to borrow – complete with headsets, of course.


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Nearby The West End attractions

1. Soho Square

1.16 MILES

At Soho’s northern end, this leafy square is the area’s back garden. It was laid out in 1681, and originally named King’s Square; a statue of Charles II…